3.75 Joe – Creating G.I.Joe A Real American Hero Vol. 5 Kickstarter Campaign Update

3.75 Joe – Creating G.I.Joe A Real American Hero Vol. 5 Kickstarter Campaign Update

The 3.75″ Joe: Creating G.I.Joe ®: A Real American Hero™ Vol. 5 Kickstarter Campaign is now just a little under 7K from funding! With 10 days to go, we’re so close to making this next volume a reality, so go get your pledge in! 

G.I. Joe® * is one of the most recognizable and well known action figure lines in history, yet there is no full story showing the creation process of the G.I. Joe®: A Real American Hero™ brand that ran from 1982-1994

The release of “3.75 Inch Joe: The Special Forces Team that forged an American Hero” book series, Volume 5! The fifth book in the series, “3.75 Inch Joe: The Special Forces Team that forged an American Hero (Volume 5)” is an 80 page, 9”X10” library of designs and stories ranging from 1982-1994, including some unproduced concepts! This fully colored book will be printed on 100# paper in a Soft Perfect Bind format with a visible spine like a graphic novel. Although there have been many books written about G.I. Joe®, what makes “3.75 Inch Joe: The Special Forces Team that forged an American Hero” series unique is the fact that the information shared within the book comes from exclusive interviews with former employees who worked on the G.I. Joe® brand. Some of the things to expect include:

  • The inspiration and influences behind the different figures and vehicles straight from the designers’ point of view…
  •  Alternate names for figures and vehicles pulled from Larry Hama’s dossiers or from the original concepts themselves…
  • Insider stories from former employees ranging from Marketing to Engineering regarding the changes that occurred during the design process…
  • Conceptual designs and photographs that will show the progression and different stages of creating a figure or vehicle. This includes concept pencils and inks, sculpture sheets, color studies, color presentation art, models, and much much more!

You can get your pledge in here: 3.75″ Joe: Creating G.I.Joe ®: A Real American Hero™ Vol. 5

Make sure to grab volume 1 – 4 at 334inchjoe.com if you haven’t already! Will you be pledging towards volume 5? Let us know after the break on the Cobra Island Forums!

Steel City Publishing  3 3/4 Inch Joe Volume 5 Discussion Thread – Cobra Island

Which characters and vehicles will be included in Volume 5?

•Stalker • JUMP • PAC/RATS• Airborne • Recondo • Barbeque • Quick Kick • Low-Light • Monkeywrench • Persuader • Back-Stop • Techno-Viper • Fast Draw • Renegades • Mercer • Taurus • Red Dog • Charbroil • Toxo-Viper• Condor • Aero-Viper• Scoop • H.E.A.T. Viper • Decimator • Hammerhead • Laser-Viper • Ambush • Earthquake • Slythor (unreleased figure concept) • Scar-Head (unreleased figure concept) • Back-Up(unreleased figure concept) • Maniac (unreleased figure concept) •


• Stalker (2 separate spreads…3 pages total)

• JUMP (2 separate spreads…3 pages total)

• Airborne (2 separate spreads…3 pages total)

• Recondo (2 separate spreads…3 pages total)

• Barbeque (1 separate spread…2 pages total)

• Barbeque & Quick Kick (2 separate spread…2 pages total)

• Condor (2 separate spreads…4 pages total)

• Decimator & Hammerhead (1 separate spread…2 pages total)

• Hammerhead (1 separate spread 2…2 pages total)

• Hammerhead & Laser-Viper (1 separate spread…2 pages total)

The list of PRINTS available for previous volumes can be found at www.334inchjoe.com under “Full List of Content for PRINTS”


Besides the book, there will be 11”X17” prints available of the two-page spreads which will be printed on 100# paper. They will display beautifully framed or in a shadow box where you can also display your favorite Joe or Cobra toy that fits within these dimensions! (page numbers will be removed)

Where did this project come from?

Although I purchased my first few pieces of pre-production artwork in 2005, it was not until 2009 that I got the idea of exploring the origins of the G.I. Joe®: A Real American Hero™ brand. The concept of the book was to learn more about the process of making G.I.Joe ® at that time and recognizing all the individuals who participated in its creation and continued success from 1982-1994. The book concept itself did go through several changes over the last few years, but it eventually came back to my original idea of showcasing the original designs and any stories related to them or the product itself. To make the book series more affordable, I made the decision to break it down into smaller volumes. My goal going forward is to release 1-2 volumes a year. Although the format will look similar in each volume, the content will be different.

Why do we need this book?

According to New York Toys and Hobby World, the 1985 series of G.I.Joe was ranked the best selling toy in America. The Complete Encyclopedia to G.I.Joe, by Vincent Santelmo, states it was estimated that, “Hasbro sold the equivalent of two G.I.Joe/Cobra series figures to every boy in the nation between the ages of 5-12” in 1986”. When it comes to the G.I.Joe: A Real American Hero era, there have not been books produced like the ones I have completed and the ones I continue to work towards releasing. When you look at society today and the draw toward collecting, many people prize things they either owned or have fond memories of from their childhood. It does not matter what people collect, people like to revisit their childhood and escape from reality and the stresses of today’s world. For those of us who played with G.I.Joe in the 1980s and 1990s, my book will allow you to tap into those memories and appreciate the amount of creativity, time, and energy it took to make G.I.Joe: ARAH an iconic toy brand.

Do you need to be a G.I. Joe enthusiast to enjoy this book?

The answer is simply, no. This book appeals to anyone who enjoys learning the process of toy design, industrial design, product design, engineering, marketing, as well as many other disciplines involved in developing a product. It should also appeal to fans of the comic industry seeing that several of the designers who worked on G.I. Joe in the late 1980s and into the 1990s were graduates of The Kubert School, a school founded by comic artist and teacher, Joe Kubert!

What is the plan and what is the schedule?

Once the campaign is funded, the pledges will take approximately two weeks to process. Once they have been processed, the order will then go to the printer, who will need 3-4 weeks to print the book. Books and prints will be fulfilled by Steel City Publishing, LLC following the same time frame as shipping for the book.

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