Bringing Toys to Life in Video Games: He-Man and G.I. Joe Complete the Toy Soldiers: War Chest
The He-Man and G.I. Joe franchises have become a cultural phenomenon spanning toys, cartoons, comic books, and movies since their introduction in the ’80s. Now the fan-favorite action figures make the leap to next-generation video game consoles in Toy Soldiers: War Chest. Panelists Derryl DePriest (VP global brand marketing and G.I. Joe historian from Hasbro), Mark Morse (director of global marketing and franchise development for Masters of the Universe from Mattel), and Josh Mast (producer on Toy Soldiers: War Chest from Ubisoft) discuss bringing these classic action figures to life and present a live gameplay demo and an exclusive behind-the-scenes look at the new trailer featuring these characters.
Thursday July 9, 2015 12:00pm – 1:00pm